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Wednesday, January 16, 2013

Now, Now [revisited]

After being introduced to their music while they were on tour with the Naked and Famous last April, I spent a month straight listening to Now, Now's music on repeat.
Their sound is a sort of dark indie rock with some electronic keys layered on top to add some lightness. The perfect mix of dark and light which reflects itself in their incomparably honest and personable lyrics. I've blogged about them before but I thought I'd revisit the band as I consider them to be one of my all-time favorites.

 Here's a shot I took of lead singer Cacie Dalager during their set at Bunbury Muisc Festival in 2012.
 I listed their album Threads as my number 1 choice for the Top Albums of 2012 for the IMPACT 89fm [student radio station at Michigan State University] and I highly recommend purchasing it if you haven't already.

For now, however, I just wanted to share the bands newest video for the opening track of their album, The Pull. The video perfectly visualizes the eary memory-recalling sound of the song and sets the tone for the entire album. I thought it was beautifully well done.

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